Why should smaller churches use videos?
Isn’t this mega-church stuff?
There are Four Reasons.
Culture.
Everyone in your community watches video all day long. It’s the air we breathe. Right or wrong (or morally neutral), that’s how our culture communicates. Is your church even speaking the same language as your town?
Discipleship.
In a dozen different ways, quality video supports effective discipleship. If you have an online worship service, quality video supports your discipleship goals. When you meet in-person, quality video supports your discipleship goals.
Outreach.
Smart communicators recognize where the people in their community are: uncomfortable with church. They aren’t sure what your church would mean for them.
A great video is a great way to tell them why God (and your church) matter in their life.
Inspiration.
Effective leaders inspire their congregations. Quality videos tell a story, and that makes it easier for your congregants to see how they fit into that story. That is, quality video helps inspire your church to be the people of God.